PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect some information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log Files" track actions occurring on the Site and collect data including your IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information on how you navigate the site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (whether Bacs or credit card. We DO NOT store ANY credit card numbers on our database), email address and phone number. We refer to this information as "Order Information".
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we generally collect to fulfill any order placed through the Site (including processing your payment information, preparing for shipment, and providing invoices and/or order confirmations). We also use this order information to:
communicate with you;
Review our orders for potential risk or fraud; And
If in line with the preferences you have shared with us, provide information or advertising relating to our products or services.
We use the Device Information we collect to help us detect potential risk and fraud (especially your IP address) and more generally improve and optimize our Site (for example, by generating analytics about how our customers navigate and interact with the site and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications which we think may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our site's data collection and usage practices when we see a Do Not Track signal from your browser.
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that your personal information be correct, updated or deleted.
If you wish to exercise this right, please contact us:
Fax +39 051 6272536
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above.
When you place an order through the Site, we will maintain Order information for our records unless and until you ask us to delete this information.